Industrial Dynamics is a long-established manufacturing company producing industrial equipment. Their existing website was outdated, difficult to navigate, and not mobile-friendly, hindering their online presence and lead generation efforts.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Chalange
Challenge Industrial Dynamics’ website was built on an old platform with limited functionality and a dated design. It was not responsive, making it difficult for users to access information on mobile devices. The site’s navigation was confusing, making it difficult for potential customers to find the products and services they were looking for. This resulted in low website traffic, poor lead generation, and a negative brand image.
What did
Odd Technologies do
Odd Technologies redesigned and rebuilt Industrial Dynamics’ website using a modern content management system (CMS) and responsive design principles. We focused on creating a user-friendly navigation structure, improving the site’s visual appeal, and optimizing it for search engines (SEO). We also integrated a contact form and a product catalog to enhance lead generation and showcase their product offerings. The new website was designed to be fully responsive, ensuring a seamless user experience across all devices.
The Results
- Website traffic increased by 150% within three months of launch, indicating improved online visibility.
- Lead generation increased by 80%, demonstrating the effectiveness of the new website in attracting potential customers.
- Bounce rate decreased by 40%, showing that users were engaging more with the new content and navigation.
- Mobile traffic increased by 200%, highlighting the success of the responsive design in catering to mobile users.
- Improved brand image and online presence, enhancing the company’s credibility and market position.
